With a rich and extensive professional background spanning over 25 years, I have garnered profound expertise across a spectrum of media domains including Out of Home (OOH), Print, Broadcast, and Digital Media. My career trajectory has afforded me the privilege of collaborating with and learning from esteemed stakeholders both within Pakistan and abroad.
A substantial portion of my career, nearly a decade, has been devoted to spearheading sales, marketing, and operational strategies in the realm of Out of Home Media. During this tenure, I successfully orchestrated and executed large-scale campaigns and associated projects in Pakistan, the United Arab Emirates, and Thailand. This hands-on experience has honed my aptitude for devising and implementing impactful strategies in a variety of international contexts.
While Broadcast Media’s landscape has evolved, it continues to claim a significant portion of the advertising domain. Over the last eight years, I have undertaken an immersive exploration of the Broadcast Media Industry, with a particular emphasis on introducing and promoting Integrated Branded Content strategies within live Ramadan transmissions, game shows, and morning shows. This journey has enabled me to remain at the forefront of pioneering advertising approaches in an ever-evolving broadcast environment.
Driven by an unwavering passion to contribute my expertise for the advancement of related industries, I have played a pivotal role in shaping the Out of Home Media sector. I am proud to have founded the “Pakistan Outdoor & Media Advertisers Association” and have assumed leadership as its President, a role through which I have championed collaboration and industry excellence. Furthermore, my position as the Regional Chairman of the “ASIA SIGN ASSOCIATION,” based in Thailand, underscores my commitment to fostering regional cooperation and sharing best practices across borders.
In line with my commitment to knowledge dissemination and industry elevation, I achieved the distinction of publishing Pakistan’s inaugural OUT OF HOME Media Advertising Magazine, titled “SIGNBIZASIA International.” This milestone underscores my dedication to providing a platform for industry insights, trends, and thought leadership.
In conclusion, my multifaceted experience across various media platforms, coupled with my leadership roles within industry associations, reflects my capacity to provide a seasoned and insightful perspective within the realm of media. These experiences position me as an invaluable asset, capable of driving innovation, strategy, and growth in any media-focused endeavor.
