With an illustrious career spanning over 24 years across diverse sectors such as Out of Home (OOH), Print, Broadcast, and Digital Media, I have garnered extensive expertise and knowledge. My tenure has been marked by invaluable experiences working with prominent stakeholders both domestically in Pakistan and internationally.

Over a decade of my professional journey has been devoted to spearheading sales, marketing, and the development of operational and execution strategies within the realm of Out of Home Media. These efforts have encompassed orchestrating impactful large format campaigns and intricate projects in varied locales including Pakistan, the U.A.E, and Thailand.

In the realm of Broadcast Media, I have navigated the landscape with finesse, particularly in capitalizing on advertising opportunities during high-profile occasions such as Live Ramadan Transmissions, Game Shows, and Morning Shows across esteemed networks like GEO TV Network, 24 HD NEWS, EXPRESS Media Network, and NEWS ONE. My strategic acumen and innovative approach have been pivotal in navigating this dynamic and evolving sector.

My leadership contributions extend beyond professional capacities. I had the privilege of assuming the role of President in the formation of Pakistan’s inaugural Outdoor & Media Advertisers Association, a testament to my commitment to fostering growth and cohesion within the industry. Additionally, my stewardship as the Regional Chairman of ASIA SIGN ASSOCIATION, situated in Thailand, underscores my global perspective and cross-cultural leadership abilities.

I have also actively engaged in knowledge dissemination and thought leadership through the establishment of Pakistan’s premier OUT OF HOME Media Advertising Magazine, SIGNBIZASIA International. This platform serves as a conduit for sharing industry insights and catalyzing industry-wide advancement.

Beyond my professional pursuits, I have been deeply committed to humanitarian initiatives and global causes. My role as an Executive Member of the Clinton Foundation, membership in UNA-USA, and participation in various significant events at the UN HQ, including Africa Week and the prestigious Global Leadership Dinner, highlight my dedication to effecting positive change on a global scale.

In summary, my expansive journey across the realms of media, leadership in industry associations, dedication to knowledge dissemination, and commitment to global humanitarian endeavors collectively define my professional ethos. It is with great pride and enthusiasm that I continue to pursue opportunities that allow me to contribute meaningfully to both the media landscape and the broader spectrum of humanity’s well-being.